204 million consumers were on
line as of December 2005.
InternetWorldStats
68% (157 million) of US consumers
use high-speed broadband to access the Internet.
Neilsen//NetRatings
25% of Americans chase their
brand, and 35% go without their usual brand item if they cannot find
it.
Grocery Manufacturers of America's 2002 National
Study on Branding
49% of consumers say they look at
companies' Web sites for where to buy specific products.
1994 Forrester Research Consumer Survey